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Meet Ale & Pau

the founders

About us

More than just clothing—Nudemental is a journey. Designed with purpose, built by community, and rooted in self-expression

co-founder driving brand growth with strategic marketing and a focus on mental wellness and inclusivity.

Meet Paulina.

Co-Founder & CMO, Head of Operations

Pau is the strategic force behind Nudemental’s marketing and growth, bringing a strong background in marketing, product strategy, and user acquisition. With expertise in branding, digital strategy, and consumer engagement, she ensures the brand’s message resonates with a like-minded community. As CMO and Head of Operations, Paulina focuses on scaling Nudemental while keeping its core values intact, bridging the gap between business and purpose.

Her passion for building meaningful connections has shaped Nudemental’s approach—ensuring every interaction feels intentional, personal, and empowering. With a deep understanding of consumer behavior and market trends, Paulina is committed to growing Nudemental into a movement that redefines streetwear as a tool for self-expression and mental wellness.

Meet Ale.

Co-Founder & CEO, Product Design Director

Ale is the visionary behind Nudemental, leading the brand with a deep passion for mental health, fashion, and purpose-driven design. As CEO and Product Design Director, she ensures that every piece reflects authenticity, comfort, and empowerment. With a background in architecture, concept design, and brand storytelling, Alejandra seamlessly blends aesthetics with meaningful narratives.

Having experienced the highs and lows of finding a place where she truly belonged, Alejandra understands the power of self-acceptance and the courage it takes to embrace one’s true self. Her journey with mental health has reinforced her belief in creating safe spaces where everyone feels seen, valued, and free to express their identity. Through Nudemental, she is committed to fostering inclusivity, connection, and empowerment, ensuring that every individual finds strength in their uniqueness and a sense of belonging in the community.

CEO promoting empowering, stylish fashion focused on mental wellness, self-acceptance, and inclusivity.

We are proudly designed in the UAE.

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Soft Fabric

Thoughtfully crafted with high-quality, breathable fabrics—from ultra-soft cotton to performance blends—for ultimate comfort and durability.

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Lightweight

Soft, flexible, and designed to move with you. Whether it’s for workouts or everyday wear, our pieces feel effortless.
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All Day Comfort

From morning to night, our fabrics support you with just the right balance of stretch, breathability, and fit—because feeling good starts with what you wear.

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Look great ! Feel even better.

Not all activewear is created equal. Our premium, breathable fabrics are designed to keep their shape—no sagging, no stretching out. With a perfect balance of stretch and durability, Nudemental adapts to your movement, whether you're at the gym, on the go, or unwinding. Elevate your everyday style with versatile streetwear made to be worn all day, every day.
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Twin models wearing a black sports bra and a blue sports bra set, showcasing stylish, breathable, and supportive activewear